For the qualified graphic designer, there are numerous career options as a result of the increasing demand for those gifted in the creative spectrum. Business and institutions all over the world are attempting to differentiate themselves, create brand awareness and a loyal following of customers. The development of brand messages, images and logos appears as a clear and proven approach to achieve these goals. With the advent of the internet and increasing demand from consumers to search for, and purchase, products online; as well as utilise the web for entertainment and recreational purposes; consumers are demanding higher levels of interactivity and multimedia content. The services of experienced graphic designers are again in high demand because of this.The term ‘graphic design’ encompasses a range of occupations and specialisations, including art and creative directors, layout artists, logo design, flash designers, illustrators, Photoshop editing, multimedia designer, web designer and brand identity design. As mentioned previously, because of the need for commercial enterprises to create a competitive edge in the marketplace, many are turning to graphic designers, specialising in the creative design of brand identities and logos.Brand identity is primarily concerned with the visual aspects of an organisations brand, which forms the key visual element that provides instant recognition of the business, the range of products and services offered by the company, along with the principles and ethics it incorporates in the course of business practice. An organisations brand identity provides the visual representation of the business through a range of creative principles, images and logo design. These are then communicated to the marketplace through a range of communicative and marketing tools, such as signage, business cards, websites, offline and online advertisements, packaging and promotions. With the competitive nature of the business world encouraging innovation and forward thinking, the application of brand identity messages will continue to evolve.One of the most vital elements of brand identity is the company logo. This is a graphically designed symbol or image, which utilises unique typeface, font, shapes, colours and backgrounds to distinguish the business from others. The logo is often what attracts the customer to your business and keeps them coming back.Even though a career in graphic design provides you with numerous options of specialisation and a secure career pathway, to qualify for the roles requires the acquisition of a specific set of skills; ones that can only be obtained through the completion of a graphic design course. When considering the specific education institution, make sure they have experience in delivering the graphic design course that will allow you to take the next step in your chosen profession.
There seems to be two major factors that are contributing to both the growth and changes in telecommunications. What are these two factors? Hands down it is technology and competition. With all the daily changes in technology and a more competitive market, we are starting to see profound growth in the telecommunications industry on a global scale.So what exactly contributes to this growth and change? Let us take a few minutes and break it down a little further for clarification purposes.The faster you can transmit data and the more data you can transmit at one time over the same bandwidth, the more efficient you are going to be. Furthermore, this is going to allow you to transmit a higher quality of data. Okay, most of us have heard of fiber optics, right? One great thing about optical fiber is that is has the capacity to transmit huge and I mean huge amounts of information or data digitally. Satellites also have the ability to both transfer huge amounts of data and transmit this data to remote areas without technicians having to lay or string wire of any kind.In addition, most, if not all telecommunication networks, are rapidly becoming completely digital, as I have already discussed, so that they can essentially send a lot of information in small streaming bits over a wired network. This too equals efficiency, quality, and frees up bandwidth for other services. These are huge and I mean huge technological advancements.No folks, I did not forget about the advancements in wireless technology. Wireless, everything is going wireless today. Every stop and think why? Over the past decade, there have been tremendous advancements in wireless technology. With such technologies as Personal Communication Services (PCS) and Low Earth Orbiting (LEO) Satellites, literally anyone anywhere will soon be able to get personal communications without having to rely on copper wire or fiber being strung. Are you saying that someone in a very remote area of the world will be able to get personal communications without a wired infrastructure? You bet that is what I am saying and it is currently happening as you read this!Ever hear the term multimedia? How could you not living in today’s day and age. But, do you really know what it means and how it has contributed to the growth of the telecommunications industry? The term multimedia simply means that various forms of media such as sound, video, graphics, and text are combined or integrated into one package or device. To better understand multimedia, think about commercials on TV and how the advertisers use sound, video, graphics, and text to deliver their message to you. Think about how your cell phone can connect to the internet, take pictures and record video, and also telephone your friends. This is multimedia at work, folks!Along side multimedia, you have the concept of multimodal or multimodal interaction. It is fair to say that this term is not as widely used as multimedia, but it is very important nonetheless. Multimodal interaction simply means that users have multiple modes or ways of interfacing with a system beyond just using a keyboard and mouse. The most common real world application of multimodal interaction is by combining something visual (a display screen) with some kind of voice recognition (speech recognition, recorded audio, etc.). This increases human computer usability. A great example of multimodal interaction is Microsoft’s new Sync that is currently in new Ford, Lincoln, and Mercury automobiles. Essentially Sync is an in-car communication and entertainment system that uses a fully-integrated voice activated system to control your mobile phone and digital music player.Given how multimedia and multimodal technology is rapidly changing, it is really not that hard to see why the telecommunications industry will continue to see huge growth in the years to come. To think that it will not is kind of like thinking that technological advances will just stop. We know that will not happen! Kind of makes you think that figuring out a way to make money in this industry would certainly help pad your pockets for a long time to come!
Legal dramas on television often depict a passionate attorney delivering poignant closing arguments, winning over the jury through an articulate presentation that lasts all of about three minutes. While this makes for good television, only a small percentage of cases go to court. While attorneys absolutely need excellent oratory skills, many are putting the power of multimedia to good use in the settlement room.What are Multimedia Settlement Brochures?Multimedia settlement brochures are professionally produced presentations that present the story – and the evidence – of a legal case. They can include any combination of audio/visual elements including: music, voice-overs, sound effects, videos, photographs, animations, 3D graphics, and charts and graphs. A multimedia settlement brochure could present montages, “day in the life” videos, interviews with the claimant or defendant, witness testimonies, interviews with victims, expert analysis, clips from the press, accident footage, security camera video surveillance footage, re-enactments, police report excerpts, and more. In short, anything that contributes to the story of your case can be compiled into a multimedia settlement brochure.What does a Typical Multimedia Settlement Brochure Look Like?Multimedia settlement presentations are typically produced in a video format and delivered on DVD, though computer presentations such as PowerPoint are also produced. A common format for video settlement presentations involves shooting a short documentary, much like a 60 Minutes segment.Benefits of Using Multimedia Settlement BrochuresProfessionally produced multimedia and video settlement presentations can effectively tell a story; they can present a fresh perspective – even to opposing counsel. They can clearly demonstrate that you have the evidence to bring the case to a successful close; they can show that your client’s story can elicit a sympathetic response. Video settlement brochures can provide insurance adjusters and other parties involved in the case with a clearer picture of the case, its background, and the evidence. Because of the emotional impact, they can also lead to faster settlements and higher offers.Video and multimedia settlement brochures can also quickly and consistently tell the story of the case. For example, if you produced a ten minute long video settlement presentation, you would only need ten minutes to relay all of the facts and background involved in your case. Each time you presented this information, it would be presented in the same exact order, in the same exact manner. All parties involved would be basing their decisions on the same information. In addition, because it’s easy to share multimedia files, your video settlement brochure could easily be distributed to all key decision makers involved in the case.